Adam Eeuwens is a close friend of Shoe and co-author of the excellent Dutch design book ‘False Flat’ which documents illustrations, product design, old and new painting, graphic design and advertising from The Netherlands. Furthermore, Adam is a partner in Rebeca Mendez Design, responsible for design strategy, account handling, research and development, copywriting and creating concepts that lead to artistic solutions and pragmatic results. Adam possesses almost 20 years of media industry experience, half in the United States, half of them in Europe, with experience as journalist, editor, publisher, event developer, planner, copy writer and author.
- When and where did you cross paths with the artist known as Shoe?
The first time I crossed paths with Shoe must have been around 1984. I was in a crowded Saturday afternoon tram in Amsterdam, and this group of kids my age jumped on and began bombing the tram floor to ceiling with fat black markers. One of them stood out by finding the craziest spots to apply some mad skill. He was also the most infuriating and soon several aboard were shouting and threatening violence. This kid just stared them down and got out the last possible moment through the closing doors before being lynched. (something I have seen him repeat many times since, with lesser degree of success). ‘That was Shoe,’ a friend next to me remarked, and I knew there and then that I would know this guy.
Quite some years later in 1991 we met in person, somewhere in a subway underpass in De Bijlmer. I was writing a story on graffiti, following Cat22, and that afternoon met Gasp, Angel and Shoe for the first time. I wrote the story in my own magazine Flux. Though I never touched a spray can in my life, after Niels and PJ read the story they bestowed on me the honorary title of writer, with the tag Flux. To date, this is still one of the greatest honors I have received (along with my friend Jorge from Tijuana calling me an honorary mujado, or wetback, after I got deported from the US once).
- What set his graffiti style apart from so many other talented artists?
His deep love of the letter, maybe? The enormous skill that makes the letters flow that one beat more natural? His capacity to continuously produce and amaze? His iron logic? The fact that when he puts pen to paper, brush to canvas, spray can to wall, he is happiest? Because there a very few like him?
- Are you familiar with his current calligraphy-style work?
Yes. I think I was even in the same room when he started calling what he has always done ‘calligraffiti.’
- Any personal comments or amusing anecdotes about Shoe?
As I turn 40 a few weeks after Shoe I trust I will be forgiven for being slightly sentimental and melodramatic here. Working with Niels has been one of the great pleasures and privileges of my life. It was never work, it was play, with no qualm that it was often way past midnight. And I always felt that combining my talents and skills with his resulted in an equation where 1 plus 1 makes 3. We made beautiful things with a sense of mission, convinced we were making an important contribution to the wellbeing of our generation and society; never did we demand less of ourselves and each other. Some of the work we did together is certainly for me some of the best I ever did and best fun I ever had, and formed the person I am today. There is now an ocean and a continent between us but throughout the years we have managed to stay in touch, even deepen our friendship in meaningful exchanges. The man is a treasure, not only to me, but to mankind. Seriously.